Delaware Beach Heroes designated driving campaign comes to area
The Delaware Restaurant Association is teaming up with the Hero Campaign to bring the Delaware Beach Heroes Designated Driving Campaign to beach towns this summer. This socially responsible campaign is an opportunity for the restaurant community in Delaware to band together and show commitment to serving guests in a safe and responsible manner with the goal of preventing drunk-driving tragedies.
The campaign kicks off with Creating Delaware Beach Heroes Through Responsible Alcohol Service Tuesday, May 21, at the Baycenter in Dewey Beach. Event attendees will receive an introduction to the campaign from Bill Elliott, founder of the Hero Campaign, as well as educational updates from the Delaware State Police, Office of Highway Safety and the Department of Alcohol & Tobacco Enforcement. Representatives from more than 70 participating bars and restaurants in Fenwick Island, Bethany, Dewey Beach, Rehoboth Beach as well as Lewes will be involved.
The campaign starts on Memorial Day weekend and will run throughout the 2013 summer season. By participating, restaurants and bars agree to distribute Hero Campaign wristbands and free nonalcoholic beverages to those who identifiy themselves as designated drivers. The Hero Campaign is not an anti-drinking campaign, but instead encourages common sense and responsibility by promoting individuals with the slogan, Be a Hero. Be a Designated Driver.
“We are excited here in Dewey to take a proactive approach to any concerns regarding drinking and driving, underage consumption, and service of alcohol in our incredibly fun resort/beach town. Dewey has been known for decades as a fun beach resort, we want to keep that going while working hard to make sure people have fun in a safe manner.
“This partnership with our Delaware ABCC/DATE, and the Hero Campaign is just one of many efforts being made to continue working for positive fun and vibrant nightlife, which can coexist with summertime families and property owners in Dewey Beach,” said Steve Montgomery, owner of the Starboard Restaurant and president of the Dewey Business Partnership group.
Delaware Beach Heroes is the first campaign in a yearlong partnership between the Delaware Restaurant Association and the Hero Campaign. The DRA will be involving restaurants and bars in the Newark area this fall for a fundraising walk on the University of Delaware’s campus Oct. 31 and Wilmington-area restaurants and bars for a designated-driving campaign over the 2013 holiday season this November and December.
For more information go to www.herocampaign.org.
