At the heart of The HERO Campaign is a simple premise: Be a HERO. Be a Designated Driver®. Designated drivers are the true HEROES of the evening, helping to keep us all safe. Take The HERO Pledge by completing the form below.
Take the PledgeThe HERO Bar & Tavern Program partners with bar and tavern owners to promote the use of safe and sober designated drivers in your area. See which bars and taverns in your area are participating with the HERO Campaign!
Register NowOver the past 15 years, the HERO Campaign has grown from a grassroots campaign to a major movement preventing drunk driving in seven states. Your support makes it all possible!
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