Pomona, N.J. – The John R. Elliott HERO Campaign is taking its efforts to prevent drunk driving to a new level with the launch of its HERO Bar and Tavern program this summer. The campaign, which promotes the use of sober designated drivers to prevent drunk driving tragedies, is recruiting bars and taverns along the  … Read more

This summer, three popular Atlantic City bars and taverns will partner with Sea Isle City Jitney and the John R. Elliott HERO Campaign to offer their patrons free designated driver rides between the three establishments. The complimentary service, called ‘3 Bars and a Jitney,’ is the creation of Atlantic City’s Wonder Bar, the Ducktown Tavern  … Read more

The Atlantic Pops Community Band staged its annual HERO Spring Concert Wednesday night at the Egg Harbor Township Community Center. Mark Kadetsky, at far right in the group picture, is the music director of the Atlantic Pops Community Band; he welcomed about 200 people to the show at the Egg Harbor Township Community Center. Wednesday’s  … Read more

Steve Callender, general manager of Tropicana Atlantic City, presents a check of $1,000 to a staff member from the John R. Elliott HERO Campaign for Designated Drivers on Monday. The Boogie Nights dance club at Tropicana hosted a ‘HERO Night’ on March 25, with partial proceeds going to the benefit of the HERO Campaign. A  … Read more

The HERO Campaign’s spring launch at Keeneland Race Track in Kentucky was a big success , thanks to the efforts of Haley Robic, Tom Miller and the Kentucky State Police (Tom Miller is at center in photo). The HERO tent, set up on The Hill at Keeneland, got great response, with 119 people taking the  … Read more

Cherie Sloan, a 19-year-old health science major from Sicklerville, was named the HERO Campaign’s 2016 HERO of the Year for Stockton University on Thursday. The HERO of the Year is a student who exemplifies ‘HERO’ qualities in serving as a safe and sober designated driver for friends and family. A nomination for HERO of the  … Read more

OCEAN CITY — A bride and groom and hundreds of others entered the ocean in fairly orderly fashion Friday afternoon as they participated in the town’s annual New Year’s Day rite known as the First Dip. Under leaden skies and with the wind whipping 15 mph out of the northwest on an uninviting 42-degree day,  … Read more

HERO Campaign Pledge, Run & Plunge  Friday, January 1st in Ocean City OCEAN CITY, NJ (December 24, 2015) – The John R. Elliott HERO Campaign® for Designated Drivers challenges individuals and groups to plunge into the ocean on New Year’s Day to raise donations for the HERO Campaign’s mission of promoting safe and sober designated  … Read more

(Long Branch, N.J.) – Bar and tavern owners throughout New Jersey are launching a major initiative to prevent drunk driving beginning this holiday season. The New Jersey Licensed Beverage Association (NJLBA) and its members will be teaming up with Uber and the John R. Elliott HERO Campaign for Designated Drivers to provide safe rides home  … Read more

Employees of Charlie’s Bar in Somers Point and members of The HERO Campaign staff get together for a photo during HERO Night at Charlie’s on Monday, Dec. 14. The event was one of several being held by The HERO Campaign and New Jersey bars and taverns, in association with the New Jersey Licensed Beverage Association.  … Read more