HERO Campaign to Announce New HERO Safe Ride Program at “Summer of HEROES” Highway Safety Event on Atlantic City Boardwalk

EGG HARBOR TOWNSHIP, N.J. (May 16, 2019) – The John R. Elliott HERO Campaign for Designated Drivers will kick off its 2019 “Summer of HEROES” drunk driving prevention initiative Friday, May 24th on the Atlantic City Boardwalk. Hosted by the Hard Rock Hotel & Casino Atlantic City, Steel Pier and Resorts Casino Hotel, the event  … Read more

HERO Campaign to Kick off 2019 HEROtini® Challenge With Public Tasting Event on Atlantic City Boardwalk

The John R. Elliott HERO Campaign for Designated Drivers will kick off its 2019 summer HEROtini®® Challenge Friday, May 24th, on the Atlantic City Boardwalk between the Hard Rock Hotel & Casino, Steel Pier and Resorts Casino Hotel. Boardwalk visitors can vote on their favorite HEROtini®® mocktails from 11:30 a.m. to 12:30p.m., followed by a  … Read more

HERO Campaign Awarded For ‘Greater Good’ Film Making

EGG HARBOR TOWNSHIP, N.J. (March 28, 2019) – The John R. Elliott HERO Campaign For Designated Drivers has been selected by the 17th annual Garden State Film Festival (GSFF) to receive the 2019 Broader Vision Award for the Campaign’s HERO Video Network. The independent film festival’s award highlights the HERO Campaign’s mission of ending drunk  … Read more

HERO Campaign and Local Schools Partner To Promote Sober Driving In Spanish

(ESL students at Egg Harbor Township High School students use HERO Campaign promotional brochures to study English and Spanish languages.) EGG HARBOR TOWNSHIP, N.J. (January 3, 2019) – The John R. Elliott HERO Campaign for Designated Drivers is partnering with teachers in the Egg Harbor Township and Pleasantville school districts to bring its life-saving message  … Read more

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HERO Campaign’s Holiday HEROES Promotion Featured in Shore Local

Shore Local Highlights HERO Campaign’s Holiday HEROES Promotion for New Year’s Eve SOMERS POINT, NJ – December 28, 2018 —  The John R. Elliott HERO Campaign For Designated Drivers, in collaboration with shore area bar owners offer a thank you to patrons who choose not to drink and drive. Patrons who choose designated drivers and leave  … Read more

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HERO Campaign Safe Ride Reward Program Begins Thanksgiving Eve

EGG HARBOR TOWNSHIP, N.J. (November 20, 2018) – Beginning this Thanksgiving Eve, the John R. Elliott HERO Campaign For Designated Drivers will be teaming up with shore area bar owners to say thank you to patrons who choose not to drink and drive. Beginning Wednesday evening, November 21, drivers who leave their automobiles parked overnight  … Read more

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Mocktail Makeover

  The Shirley Temple grows up This summer, when the spirits industry convened for its annual Tales of the Cocktail conference in New Orleans, the opening party had a twist. Celebrity bartender Julia Momose, of Chicago’s Oriel restaurant, was mixing nonalcoholic cocktails to kick off the event, a well-known booze-soaked bacchanalia. Why the change? Read  … Read more

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