New Year’s Ocean Dips Simply Breathtaking

OCEAN CITY — A bride and groom and hundreds of others entered the ocean in fairly orderly fashion Friday afternoon as they participated in the town’s annual New Year’s Day rite known as the First Dip. Under leaden skies and with the wind whipping 15 mph out of the northwest on an uninviting 42-degree day,  … Read more

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Bridal Party Challenges Guests to Run and Plunge

HERO Campaign Pledge, Run & Plunge  Friday, January 1st in Ocean City OCEAN CITY, NJ (December 24, 2015) – The John R. Elliott HERO Campaign® for Designated Drivers challenges individuals and groups to plunge into the ocean on New Year’s Day to raise donations for the HERO Campaign’s mission of promoting safe and sober designated  … Read more

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N.J. Bar Owners Look to Prevent Drunk Driving

(Long Branch, N.J.) – Bar and tavern owners throughout New Jersey are launching a major initiative to prevent drunk driving beginning this holiday season. The New Jersey Licensed Beverage Association (NJLBA) and its members will be teaming up with Uber and the John R. Elliott HERO Campaign for Designated Drivers to provide safe rides home  … Read more

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HERO Night at Charlie’s Bar

Employees of Charlie’s Bar in Somers Point and members of The HERO Campaign staff get together for a photo during HERO Night at Charlie’s on Monday, Dec. 14. The event was one of several being held by The HERO Campaign and New Jersey bars and taverns, in association with the New Jersey Licensed Beverage Association.  … Read more

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HERO Night at Lobster Loft in Sea Isle City

Members of the band show they have taken HERO Designated Driver Pledge at Saturday night’s annual Customer Appreciation Night at the Lobster Loft in Sea Isle City. The HERO Campaign, in conjunction with NJ Licensed Beverage Association, has launched a series of HERO Nights at area bars and taverns in an effort to get patrons  … Read more

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How do I get my free Uber ride?

How does it work? Using Uber’s free app, you can request a pickup and a car will show up in minutes. Your credit card is billed directly for your trip and there’s no need to tip, so you won’t need to carry cash. You can even see the car coming towards you on a map!  … Read more

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Uber offering free rides from bars during holidays

Too much to drink on “Blackout Wednesday”? New Jersey bars are teaming up with mobile rideshare app Uber to provide a safe ride home. Through the holidays, Uber will provide free rides of up to $20 for first-time riders at all bars and pubs that belong to the New Jersey Licensed Beverage Association. During the  … Read more

The Winter Sports Season at Rutgers University

The HERO Campaign began its Rutgers winter sports campaign on Sunday, Nov. 22 as the Scarlett Knights women’s basketball was host to Temple. Helping to collect Hero Pledges as part of the Hero Campaign’s 100,000 Heroes program were student athlete volunteers (from left) Farris Cunninghan, Adriana Burcar, Dresden Maddox and Jordan Whitley. The Hero Campaign  … Read more

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HERO Campaign at Atlantic Cape Community College

HAMILTON TOWNSHIP, NJ – The Student Government of Atlantic Cape Community College will host an Alcohol Awareness & HERO Game Day event in partnership with The John R. Elliott HERO Campaign for Designated Drivers on Tuesday, October 20th, 2015. The event will take place from 11 a.m. to 2 p.m. at Atlantic Cape’s Mays Landing  … Read more

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