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Tune In to WJLP This Weekend!

Bill Elliott, founder of the John R. Elliott HERO Campaign for Designated Drivers, and Diane Weiss will appear on WJLP’s show “New Jersey Matters” with host Larry Mendte this Saturday 5-6PM and Sunday 9-10AM. The show is about the NJLBA, HERO, Uber Campaign to promote designated drivers throughout the state. Be sure to tune in! … [Read More]

Newlyweds Mike and Lindsay Feeley of Morris Plains celebrated their wedding in Ocean City, N.J. by taking the HERO Plunge in the ocean on New Year’s Day, benefitting the John R. Elliott HERO Campaign. The campaign seeks to prevent drunk driving by promoting the use of safe and sober designated drivers.

New Year’s Ocean Dips Simply Breathtaking

OCEAN CITY — A bride and groom and hundreds of others entered the ocean in fairly orderly fashion Friday afternoon as they participated in the town’s annual New Year’s Day rite known as the First Dip. Under leaden skies and with the wind whipping 15 mph out of the northwest on an uninviting 42-degree day, … [Read More]

Mike Lindsay 2

Bridal Party Challenges Guests to Run and Plunge

HERO Campaign Pledge, Run & Plunge  Friday, January 1st in Ocean City OCEAN CITY, NJ (December 24, 2015) – The John R. Elliott HERO Campaign® for Designated Drivers challenges individuals and groups to plunge into the ocean on New Year’s Day to raise donations for the HERO Campaign’s mission of promoting safe and sober designated … [Read More]

The Staff at Charlie's Bar with The HERO Campaign's Denise Hladun

HERO Night at Charlie’s Bar

Employees of Charlie’s Bar in Somers Point and members of The HERO Campaign staff get together for a photo during HERO Night at Charlie’s on Monday, Dec. 14. The event was one of several being held by The HERO Campaign and New Jersey bars and taverns, in association with the New Jersey Licensed Beverage Association. … [Read More]

John R. Elliott

In Memory of John R. Elliott

Our latest video is in memory of John R. Elliott. We hope that it is a reminder for why the HERO Campaign is pursuing ending drunk driving tragedies nationwide. August 26, 2015

Uber logo

Uber offering free rides from bars during holidays

Too much to drink on “Blackout Wednesday”? New Jersey bars are teaming up with mobile rideshare app Uber to provide a safe ride home. Through the holidays, Uber will provide free rides of up to $20 for first-time riders at all bars and pubs that belong to the New Jersey Licensed Beverage Association. During the … [Read More]


N.J. Bar Owners Look to Prevent Drunk Driving

(Long Branch, N.J.) – Bar and tavern owners throughout New Jersey are launching a major initiative to prevent drunk driving beginning this holiday season. The New Jersey Licensed Beverage Association (NJLBA) and its members will be teaming up with Uber and the John R. Elliott HERO Campaign for Designated Drivers to provide safe rides home … [Read More]