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HERO Walk Rescheduled Due to Storm

New Date: Saturday, October 10th The 5th Annual John R. Elliott HERO Walk is this Saturday at 11AM at 6th Street and the Boardwalk in Ocean City. Registration for the Walk, which had been originally scheduled for Oct. 4th but was postponed due to the threat of Hurricane Joaquin, will start at 9AM in the … [Read More]

John R. Elliott

In Memory of John R. Elliott

Our latest video is in memory of John R. Elliott. We hope that it is a reminder for why the HERO Campaign is pursuing ending drunk driving tragedies nationwide. August 26, 2015

Allison Payenski (facing), a member of the Rutgers University women's track team, asks fans to sign the 100,000 HEROES Designated Driver Pledge at Saturday's game.

The HERO Campaign is Tackling the Issue of Drunk Driving

The John R. Elliott HERO Campaign is promoting designated driving at Rutgers and Philadelphia Eagles home football games this season. Beginning with the Rutgers home opener against Norfolk State on September 5th, HERO Campaign staffers and student athlete volunteers asked Rutgers fans to sign the HERO Pledge, promising to be non-drinking designated drivers for their … [Read More]


Changes at Keeneland for Fall Meet

There will be several changes at Keeneland for this year’s fall meet. Seven temporary buildings and extra seats have been added to accommodate an extra 10,000 people for the upcoming Breeders’ Cup. “Our staff has worked this summer to have everything prepped and ready for the Breeders’ Cup at the end of our race meet. … [Read More]


Keeneland Looking for HERO Designated Drivers

Keeneland wants their fans to be heroes — designated heroes that is. The world-famous racetrack, which will host the 2015 Breeder’s Cup World Championships, is the newest partner to team with a positive program to prevent drinking and driving by promoting the use of safe and sober designated drivers. Keeneland and the John R. Elliott … [Read More]


The HEROtini

Have you taken the HERO pledge yet? I’m Rene Bunting, vice president of Marketing and Communications at AtlantiCare. 15 years ago, Bill and Muriel Elliott created the John R. Elliott HERO Campaign for designated drivers in memory of their son John R. Elliot. John died as a result of a drunk driver crashing into his … [Read More]