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l to r: HERO Campaign founders, Muriel Elliott & Bill Elliott join the first John R. Elliott HERO Campaign 300 winner, Kevin Harvick

HERO Campaign on Fast Track with NASCAR

Awareness of the John R. Elliott HERO Campaign for Designated Drivers took a major step forward in June when the John R. Elliott HERO Campaign 300 NASCAR race was broadcast live from Kentucky Speedway by ESPN to a national audience on Friday, June 27, 2014. The HERO Campaign partnered with the Kentucky Office of Highway … [Read More]

Jenny at NIV_resized

HERO Campaign sets sail for Night in Venice boat parade in Ocean City

A 42-foot sport fishing boat representing the John R. Elliott HERO Campaign for Designated Drivers was among approximately 70 vessels that participated in this year’s Night in Venice boat parade in Ocean City on July 26. The seaside town’s annual event attracts thousands of revelers to the Ocean City Bayfront. Most of the boats were … [Read More]

wristband

HERO Campaign wristbands at free AC concerts

The John R. Elliott HERO Campaign for Designated Drivers and Harrison Beverage announced today that wristbands for ticketholders to two free beach concerts in Atlantic City will bear the words “Be a HERO. Be a Designated Driver.’ Blake Shelton will perform on July 31 and Lady Antebellum will appear on Aug. 3 on the beach … [Read More]