Bar & Tavern Program

The HERO Bar & Tavern Program partners with bar and tavern owners, package goods stores, and law enforcement to promote the use of safe and sober designated drivers in your area. See which bars and taverns in your area are participating with the HERO Campaign!


Calling all Bar and Tavern Owners! Be part of the movement to end drunk driving fatalities and sign your establishment up for the HERO Bar and Tavern Program.

Sign Up for the Bar and Tavern Program


HEROtini® Mocktail Challenge

The John R. Elliott HERO Campaign is searching for the best tasting and most creative “HERO Mocktail,” along with the Great HEROtini® Bartender and Top Shore Area HERO bar, tavern or restaurant promoting the important role of Designated Drivers. From Memorial Day to Labor Day, establishments and the HERO Campaign will promote their unique HEROtini® and encourage patrons to vote for their drink.

join herotini challenge