Pomona, N.J. – The John R. Elliott HERO Campaign is taking its efforts to prevent drunk driving to a new level with the launch of its HERO Bar and Tavern program this summer.
The campaign, which promotes the use of sober designated drivers to prevent drunk driving tragedies, is recruiting bars and taverns along the Jersey Shore and throughout the state to provide free soft drinks to designated drivers displaying a HERO Campaign membership card.
The non-profit HERO Campaign is partnering with the New Jersey Licensed Beverage Association the NJ Beer Wholesalers and the New Jersey Division of Highway Traffic Safety to promote the free HERO card, which can be downloaded to a smartphone from the HERO Campaign website at checkin.herocampaign.org
The card is available to all who take the “HERO Pledge” to be safe non-drinking designated drivers for their friends and family.
It’s all part of the HERO Campaign’s efforts to register 100,000 HEROES to provide safe rides for those who have been drinking alcoholic beverages at bars and clubs, weddings, and sports stadiums throughout the Delaware Valley.
The HERO Campaign is dedicated to the memory of Navy Ensign John Elliott of Egg Harbor Township, N.J., who graduated from the United States Naval Academy in May, 2000 and was killed by a drunk driver two months later as the 22-year-old naval officer was travelling to his home at the Jersey Shore for his mother’s birthday celebration. The campaign is headquartered at Stockton University in Galloway Township, N.J.
Philadelphia Phillies fans also can sign up for the free HERO Cards at the designated driver booth at Citizens Bank Park, and Uber is offering free rides for new customers up to $20 in support of the HERO Campaign.